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(0)Joe Waters
Author
Publisher
Wiley Publishing Incorporated
Pub. Date
2022
Language
English
Description
Create a mutually beneficial partnership between nonprofit and for-profit enterprises. Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog SelfishGiving.com is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media like Facebook and Twitter....
Author
Publisher
Wiley
Pub. Date
2022
Language
English
Description
QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no-nonsense advice in this streamlined, portable guide. You'll find out how to get started, plan your strategy and actually create the codes. Then you'll learn to link codes to mobile-friendly content, track your results and develop ways to give your customers value that will keep them coming back. It's all presented in the straightforward...