Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery
(Book)
Author
Published
Hoboken, N.J. : Wiley, ©2011.
Format
Book
Edition
Rev. & updated.
Physical Desc
xxii, 274 pages : illustrations ; 23 cm
Status
Marina Branch - Adult Non-Fiction
338.766 C
1 available
338.766 C
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Marina Branch - Adult Non-Fiction | 338.766 C | On Shelf |
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More Details
Published
Hoboken, N.J. : Wiley, ©2011.
Edition
Rev. & updated.
Language
English
Notes
General Note
880-01,Includes index.
Description
"Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms."--Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Calagione, S. (2011). Brewing up a business: adventures in beer from the founder of Dogfish Head Craft Brewery (Rev. & updated.). Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Calagione, Sam, 1969-. 2011. Brewing Up a Business: Adventures in Beer From the Founder of Dogfish Head Craft Brewery. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Calagione, Sam, 1969-. Brewing Up a Business: Adventures in Beer From the Founder of Dogfish Head Craft Brewery Wiley, 2011.
MLA Citation, 9th Edition (style guide)Calagione, Sam. Brewing Up a Business: Adventures in Beer From the Founder of Dogfish Head Craft Brewery Rev. & updated., Wiley, 2011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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