Brand royalty : how the world's top 100 brands thrive & survive
(Book)
Author
Published
London ; Philadelphia, PA : Kogan Page, 2006, ©2004.
Format
Book
Edition
Pbk. ed.
Physical Desc
vi, 329 pages ; 22 cm
Status
Marina Branch - Adult Non-Fiction
658.827 H
1 available
658.827 H
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Marina Branch - Adult Non-Fiction | 658.827 H | On Shelf |
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Subjects
OCLC Fast Subjects
More Details
Published
London ; Philadelphia, PA : Kogan Page, 2006, ©2004.
Edition
Pbk. ed.
Language
English
Notes
Bibliography
Includes bibliographical references (pages 319-320) and index.
Description
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
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Citations
APA Citation, 7th Edition (style guide)
Haig, M. (20062004). Brand royalty: how the world's top 100 brands thrive & survive (Pbk. ed.). Kogan Page.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Haig, Matt. 20062004. Brand Royalty: How the World's Top 100 Brands Thrive & Survive. Kogan Page.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Haig, Matt. Brand Royalty: How the World's Top 100 Brands Thrive & Survive Kogan Page, 20062004.
MLA Citation, 9th Edition (style guide)Haig, Matt. Brand Royalty: How the World's Top 100 Brands Thrive & Survive Pbk. ed., Kogan Page, 20062004.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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