Brains on fire : igniting powerful, sustainable, word of mouth movements
(Book)
Contributors
Published
Hoboken, N.J. : John Wiley & Sons, c2010.
Format
Book
Physical Desc
xxxiii, 184 pages : ill. ; 23 cm.
Status
Seaside Branch - Adult Non-Fiction
659.13 B
1 available
659.13 B
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Seaside Branch - Adult Non-Fiction | 659.13 B | On Shelf |
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More Details
Published
Hoboken, N.J. : John Wiley & Sons, c2010.
Language
English
Notes
Description
"How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Brains on Fire describes 10 lessons to master and create a powerful, sustainable, word of mouth movement. These lessons are: Movements are about the Passion Conversation, Not the Product Conversation; Movements begin with the conversation; Movements have inspirational leadership; Movements have a barrier of entry; Movements empower people with knowledge; Movements have shared ownership; Movements have powerful identities; Movements live both online and offline; Movements make advocates feel like rockstars; Movements get results"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Phillips, R. (2010). Brains on fire: igniting powerful, sustainable, word of mouth movements . John Wiley & Sons.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Phillips, Robbin. 2010. Brains On Fire: Igniting Powerful, Sustainable, Word of Mouth Movements. John Wiley & Sons.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Phillips, Robbin. Brains On Fire: Igniting Powerful, Sustainable, Word of Mouth Movements John Wiley & Sons, 2010.
MLA Citation, 9th Edition (style guide)Phillips, Robbin. Brains On Fire: Igniting Powerful, Sustainable, Word of Mouth Movements John Wiley & Sons, 2010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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