Conley offers an investigation into our culture of obsession, and requires us to consider the grave ramifications of our branded world.

"With warmth and humor, the author welcomes you into the writer's life as someone who has been there on the other side looking in. Like a freshman orientation for writers, this book includes an in-depth exploration of all the elements of a writer's life, from your writing practice to your reading practice, to your writing craft and the all-important and often-overlooked business of writing. Harness the powers of crowdsourcing and social media to grow...

"In his 2009 book Crush It, Gary Vaynerchuk insisted that a vibrant personal brand was crucial to entrepreneurial success. Now Gary explains why that's even more true today, offering his perspective on what has changed in the last nine years and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier -- and not just financially -- than they ever imagined possible by following Crush It principles. The...

Discusses how to create electronic commerce strategies designed to meet the specific needs of a business' customers by looking at real companies.

"¿Por qué vivir atrapado en un trabajo que no te satisface, seguir arrastrando esos kilos de más, conformarte con una zona gris en lugar de expresar todo tu potencial? Sea como sea tu vida ahora mismo, has venido al mundo para conocer el éxito, la abundancia y la felicidad. Es posible que aún no lo sepas, puede que te cueste creerlo, pero eso no cambia la realidad: albergas un poder inmenso que puedes y debes despertar. Paulo Vieira, líder en...