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Author
Publisher
BCcampus
Pub. Date
2023
Language
English
Description
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products. (Source:...
Publisher
University of Minnesota Libraries
Pub. Date
2023
Language
English
Description
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic; Sustainability; Ethics and social responsibility; Global coverage; Metrics (Source: Open Textbook Library)
Author
Publisher
Quirk Education Pty Ltd
Pub. Date
2023
Language
English
Description
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
Author
Publisher
Business Expert Press
Pub. Date
2023
Language
English
Description
This book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.
Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story
...Author
Publisher
Para Dummies
Pub. Date
2023
Language
Español
Description
El marketing de afiliación tiene muchas ventajas por lo que cada vez son más los que lo están implementando, es beneficioso tanto para el anunciante, que solo paga si se producen resultados, como para los afiliados, que deben centrarse en dirigir tráfico hacia el anunciante y cobrar si se producen acciones. En estas páginas aprenderás de una manera sencilla qué implica, quiénes son los agentes que intervienen, qué razonamientos estratégicos...
Author
Publisher
Saylor Academy
Pub. Date
2023
Language
English
Description
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment...
Author
Publisher
Wiley Publishing Incorporated
Pub. Date
2022
Language
English
Description
Get the latest tweets, tools, tips and techniques, and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users....
Author
Publisher
Wiley Publishing Incorporated
Pub. Date
2022
Language
English
Description
Create a mutually beneficial partnership between nonprofit and for-profit enterprises. Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog SelfishGiving.com is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media like Facebook and Twitter....
Author
Publisher
John Wiley and Sons Incorporated
Pub. Date
2022
Language
English
Description
Tap into the marketing power of Pinterest.
People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and "pin" them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You’ll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests and engage your community in a...
Author
Publisher
Wiley Publishing Incorporated
Pub. Date
2023
Language
English
Description
This book includes straightforward advice on building and launching a mobile marketing plan. Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert...
Author
Publisher
John Wiley and Sons Incorporated
Pub. Date
2022
Language
English
Description
This book features savvy advice for adding video to your marketing plan. Video marketing is rapidly gaining popularity in online marketing, and this fun-but-practical guide presents you with all aspects of video marketing, from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online and get your video to the right consumers so that you can help your business succeed. The author...
Author
Publisher
Wiley
Pub. Date
2023
Language
English
Description
Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your current financial situation and are ready to become your own boss, then networking marketing is the way to...
Author
Publisher
John Wiley and Sons Incorporated
Pub. Date
2022
Language
English
Description
Organize customers, craft targeted messages or host Hangouts with Google's social network. Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google's other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence...
Author
Publisher
Wiley Publishing Incorporated
Pub. Date
2022
Language
English
Description
E-Mail Marketing For Dummies has been updated to reflect the hottest new trends, technologies and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you're an enterprise-level...
Author
Publisher
Wiley
Pub. Date
2022
Language
English
Description
If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who...
Author
Publisher
For Dummies
Pub. Date
2023
Language
English
Description
Develop and refine your comprehensive online marketing plan
With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get
...Author
Publisher
Wiley
Pub. Date
2022
Language
English
Description
Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with...
Author
Publisher
HarperCollins Mexico
Pub. Date
2023
Language
Español
Description
Cree campañas de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodología transparente y flexible directamente de la potencia de marketing Yum! Brands.
Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipotéticas que suenan sensatas y adopte el enfoque sistemático y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing
...Author
Publisher
Macro Publishing Group
Pub. Date
2023
Language
English
Description
The Marketing Stuffis the companion book for The Write Stuff: A Journey into Writing Your Book and takes authors on the part of the journey that some find challenging.
Each author, from New York Times to national bestsellers, shares their inspiration for taking their publishing journey. You will find tips on everything from connecting to readers on various platforms, to ways of growing your brand and expanding visibility....
Each author, from New York Times to national bestsellers, shares their inspiration for taking their publishing journey. You will find tips on everything from connecting to readers on various platforms, to ways of growing your brand and expanding visibility....
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