An expert tech writer discusses the forces and trends that will revolutionize daily life through the upcoming technological advances of the next thirty years. -- Provided by publisher. From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives. Much of what will happen in the next thirty years is inevitable, driven by technological trends...

Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalƯlenge them? Galloway deconstructs the strategies of the Four that lurk beneath...